LIKE COFFEE ? Here’s Another Reason to Drink Up!

While surfing the web, I came across an article that is so relavent to us here at Classic Eyes Gateway. Firstly, it has to do with eye care and secondly about the consumption of our favourite beverage, Coffee. The article appeared on the Boston Foundation for Sight blog and was writen by Janice M. Epstein.

Ahhhh….coffee. The first thing I used to do every morning was head straight for the coffee maker. I’ve found that most people fall into one of two camps:  you either love coffee or hate it. I’ll freely admit that I love everything about it! Certainly coffee isn’t everyone’s morning pick-up beverage of choice, but for those of you who do indulge in caffeinated beverages, here’s an interesting study that highlights the benefit of caffeine for dry eye sufferers.

As most of you know, dry eye disease can be so much more than just an uncomfortable nuisance. Severe dry eye can result in sensitivity to light, eye pain, and loss in visual acuity. These symptoms can be significant enough to have a serious impact on daily life and prevent the sufferer from performing daily activities or being productive at work. Advanced cases can even result in permanent damage to the eye.

Ophthalmology, the journal of the American Academy of Ophthalmology, published a study detailing the effects of caffeine on tear production. Researchers had noted a prior study indicating that caffeine users had a lower risk of dry eye syndrome than non-users. Building upon these results and the knowledge that caffeine increases other secretions, such as saliva and digestive juices, the researchers undertook a new study to specifically analyze whether caffeine might affect tear production as well.

In this new study, 78 healthy individuals were given either a caffeine capsule or a placebo. Tear film was measured 45 minutes after consumption. The study subjects who consumed the caffeinated capsules achieved a significant increase in tear film production. Conversely, tear drainage rates were not affected.

At present, typical treatments for dry eye include the use of lubricating drops and ointments, warm compresses, topical steroids, and punctal plugs that reduce tear drainage. These new study findings on caffeine could indicate a pathway for improved treatment of dry eye syndrome.

Drink up! And let us know if you’ve found whether caffeine consumption or abstention has made an impact on your dry eyes.

Vogue Eyewear

KATE MOSS

is

in

VOGUE

 

October saw Classic Eyes Gateway launched the latest Vogue Eyewear collection. At a recent fashion shoot British Super Model Kate Moss showcased the New Vogue Eyewear collection. The sun-soaked images show a fresh-faced Moss enjoying the sunshine, with a different pair of spectacles and sunglasses that would suit a shopping escapade or just a lunch date.

Kate said: ‘It was great being asked to be the face of Vogue Eyewear for a second year. It’s such a cool brand with glasses for every occasion…’

RAY-BAN OPTICAL

NEVER HIDE

The national Ray-Ban Optical Campaign started last week and runs until the end of October 2012. To kick it off, the creative girls (thank-you: Andrea & Chloe) from Ray-Ban created a really neat window display for our store.

As mentioned before, it’s the icon’s 75th anniversary this year. In keeping with the RAY-BAN LEGENDS COMMUNICATION CAMPAIGN, they have used two of Mark Seliger’s images commemorating 75 years of “Never Hide”. With every Ray-Ban optical frame sold, the customer receives a scratch card. There are some cool prizes up for grabs including Ray Ban sunglasses to the value of R1700.00!

FACT or MYTH?

Myth #10: Children don’t need to have an eye test until they start “big” school.

Children should have a general eye exam by the age of 3 years as certain eye conditions, such as “lazy eye” and squints need to be diagnosed early. Also, if there is a family history of an eye problem or a high prescription, an eye examination with an ophthalmologist is recommended before the child is 1 year old.

FACT or MYTH?

#9 MYTH: Children will outgrow a lazy or squint eye without intervention.

Believing this myth could cause permanent damage as there is only a certain amount of time in which to address the problem.

The earlier the problem is attended to, the more chance there is of improving the vision and obtaining good depth perception.

If an eye is “lazy”, the good eye will be patched in order to strengthen the weak eye.